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“Originally You” Open Customer Casting Call

Here at Babe Original, we’ve made it our mission to celebrate the originality found in all of us. The freckles on your nose, the dimple on your cheek, the way your eyes light up when you laugh out loud. Everything that makes you unique - it's origina

All About 4 Real Mascara: Achieving the Falsie Effect

All About 4 Real Mascara: Achieving the Falsie Effect  We’ll be honest, there are a LOT of mascaras out there. And for good reason! When your lashes are on point, your confidence is up, and a good mascara can be crucial to perfecting your lash look.

7 Ways to Way Better Hair

It’s not fair. Some people are born with the thick, shiny hair dreams are made of, and the rest of us are left wondering why nature skipped us when she was handing out the goods. But here’s the Babe secret: With good haircare habits and advanced hair

Performance-Based Cosmetics: Beauty that delivers

If you know Babe, you might know what the term “performance-based cosmetics” refers to—cosmetics that really do what they say they’re going to do. We won’t add an item to our lineup unless it can perform at that breakthrough, wow-this-stuff-is-like-m

What’s Behind Hair Growth and Hair Shedding?

Our hair is so much more to us than just a mass of proteins and melanin. In fact, it’s a major part of our individual identities. Researchers have even found that as it grows, it holds on to memories and trauma you’ve experienced, too*. But while eac

How to Achieve Your Best Lashes, Brows, and Locks

Whether we’re removing it, enhancing it, styling it, or wishing for more of it, we’re all obsessed with hair. On our heads, our faces, our bodies, wherever—we’re all looking for new, creative ways to make it better or change it up. Because hair is a

Unlocking Your Hair Potential

You know how when your hair is even a little bit off, you feel kind of off, too?. We know how crucial hair is to self-expression, self-confidence, and overall identity. Thin, dull, or patchy hair can be a constant stress source, and we’re always look

3 Reasons to Replace Your Expired Beauty Products

Attention all babes: if you have expired products in your makeup bag, it’s time to get rid of it (even if it’s not empty yet). We know it’s hard - makeup and skincare products are expensive! But we’ve got a few compelling reasons why you should say,

Babe Original Product SAFETY & TESTING

At Babe Original, we are committed to high standards in quality, performance and product safety. Our professional grade ingredients are thoroughly researched by experts and extensively tested by credible third parties to ensure efficacy and safety fo

Lash Serum Verus Lash Conditioner

We’re going to let you in on a Babe insider secret - most Babe products have a partner. So for every PM treatment there’s an AM product that pairs with it, giving you round-the-clock lash care. Here’s the skinny: Essential Lash Serum is applied at ni

What Causes Hair Growth and Hair Shedding?

Let’s be real: who isn’t obsessed with hair? Whether it’s on your face, body, or scalp, we’re always looking for the latest scoop on how to achieve our hair goals.

Debunking Lash Serum Myths

There’s a lot of misinformation out there about lash serums, so let’s have an open discussion about these claims and debunk them with some facts. “How Do I Make Lash Serum Work Faster?”. Sadly, you can’t make the Essential Serum work faster. We’ve al

How to Create a New Habit

Making or breaking a habit is never easy. There are so many physiological and psychological pieces at play to make it work. It’s no wonder so many doctors, researchers, and self-help gurus have devoted themselves to the study of habits. One of the mo